Featured Projects

*McNatt Group values our clients’ confidentiality. We have omitted client names to maintain privacy.

Budget Hotel Chain European Expansion

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We collaborated with a prominent budget hotel chain based in London. The chain specialises in affordable, no-frills accommodations in crucial city centres and near major transport hubs across Europe.

Project Overview

The hotel chain aimed to expand its presence across Europe to meet the growing demand for budget-friendly lodging in major cities. Established in 2004, they focused on providing essential comforts at accessible prices, appealing to cost-conscious travellers without compromising on location.
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By 2023, the company operated hotels in 11 European countries, including the UK, Netherlands, Switzerland, Germany, France, Spain, Belgium, Ireland, Hungary, Portugal and Bulgaria. Their expansion strategy involved both owned and franchised properties, allowing rapid growth and flexibility in various markets.
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In 2019, they secured a significant investment when a consortium acquired a majority stake, valuing the company at approximately £139 million. This influx of capital was directed towards accelerating their expansion plans and enhancing their service offerings. In 2022, they further strengthened their portfolio by acquiring eight franchised properties in the Netherlands and Belgium for €145 million, solidifying their presence in the Benelux region.
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Recognising the importance of sustainability, the company announced a €1.5 million investment in early 2023 to reduce carbon emissions across their European properties. This initiative included implementing energy-efficient technologies such as heat pumps and smart meters to enhance sustainability and meet evolving customer expectations.

Our Contribution

Our company provided comprehensive market entry services to support this ambitious expansion. We conducted in-depth market research to identify optimal locations, analysing factors like traveller demographics, local regulations and competitive landscapes. Our team facilitated negotiations for property acquisitions and partnerships, ensuring compliance with regional laws and cultural considerations.
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We also advised on sustainability strategies, helping the hotel chain implement energy-saving technologies and practices across their properties. Our expertise enabled them to integrate sustainability into their business model effectively, enhancing their brand reputation and appeal to environmentally conscious travellers.

Results

Through our collaboration, the hotel chain successfully expanded into multiple new markets ahead of schedule. They saw a significant increase in market share and brand recognition as a leading provider of budget accommodations. Our support in implementing sustainability initiatives resulted in a measurable reduction in energy consumption and carbon emissions across their European properties. This lowered operational costs and positioned them as a responsible choice for travellers, contributing to increased customer loyalty and satisfaction.

Online Travel Agency's European Expansion

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We supported a leading online travel agency in its ambitious expansion across Europe, helping to navigate the complexities of rapid growth in diverse markets.

Project Overview

Our client, an online travel agency founded in 2005 in Southern Europe, aimed to transform from a local service provider into a pan-European platform. Beginning their international expansion in 2010 by entering the Polish market, they rebranded to reflect their broader market ambitions. By 2015, they had established a presence in over 45 countries and territories, offering services in more than 34 languages.
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Their expansion strategies involved several key initiatives. They updated their brand identity to appeal to a wider European audience and signify their shift towards a broader market focus. In 2015, they acquired a competitor, consolidating their position in Southern Europe and becoming one of the largest e-commerce companies in their home country. This move integrated technology and customer bases, enhancing their service offerings.
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The company expanded beyond flight bookings to include ferry and train transportation, catering to a broader range of travel needs across Europe. By operating in multiple languages and tailoring services to local markets, they provided a personalised user experience, which was crucial for penetrating diverse European markets.
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Despite their rapid growth, by 2018 the company faced significant financial challenges. These included substantial debts and operational difficulties that led to the suspension of issuing new travel tickets, restructuring of services and closure of offices in certain regions. Their situation underscored the complexities involved in scaling operations across diverse markets.

Our Contribution

We provided comprehensive market entry services to facilitate their expansion. Our team conducted in-depth market analysis to identify high-potential markets and analyse local consumer behaviours, regulations, and competition. We assisted in their rebranding efforts to ensure the new identity resonated with diverse European audiences.
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During the acquisition process, we supported the evaluation and integration of the acquired company to maximise synergies and ensure smooth transitions. We guided the adaptation of their platform and services to meet local regulatory requirements and cultural expectations, including language localisation and payment systems. Additionally, we advised on financial planning and risk management strategies to support sustainable growth and mitigate potential challenges.

Results

Through our collaboration, the online travel agency successfully entered over 45 new markets, significantly increasing its customer base and international visibility. It improved customer satisfaction through localised services and personalised user interfaces. During its expansion phase, it became a key player in the European online travel industry.
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Our support during their critical growth period helped them establish a strong foothold across multiple countries. Our contributions positioned them to capitalise on future strategic opportunities and provided valuable lessons on managing rapid expansion in a complex industry.